ARM Day 8 – Understanding Your Audience and Profiling Them

Wow — if you read this lesson through and through and you did your implementation task, you are literally 80% to the finish line.

This is one of those preliminary steps that gets you miles ahead of everyone else that is lazy, unwilling and doesn’t really care about the big paycheck.

Understanding your audience and profiling them is like doing work that will pay off for years.

Because as Andre says, you want to dig into ONE niche, not a thousand.

So if you’re going to embed yourself and create a lasting source of income, then this step will probably (no, it will) uncover the gold for you.

Look, everything you do and say to your prospect is based on psychology.

The words you choose, the approach you choose and the power it comes across with is based on how well you understand them (your audience).

If you lack understanding on or the inside of your prospect’s state of mind, it’s just like lacking the understanding of how to find a good mate for yourself — you just won’t ever find one fitting unless you know what you’re dealing with.

Let’s think about it this way.

If you’re looking for an awesome mate and you haven’t had much of the luck, you start looking for dating advice and you read books or videos on how to find the right mate and seduce them.

Right?

Well, this is exactly what prospects in the market you want to get involved with are doing.

But they have issues!

Seriously.

There’s something lacking in their life and they are having a conversation in their mind about that issue.

There’s a gap.

A gap in their knowledge.

A gap in their understanding of how to get the result.

They also have fears and limitations that they believe are holding them back — and you are there to bridge the gap in those limitations and understandings.

By empathizing and knowing what that conversation is inside your prospect’s mind, you literally — and I’m serious about this — instantly gain the trust of your audience.

You understand their pain — you feel their pain.

This creates a bond with your audience.

Once you understand what conversation they are having in their brain about that gap, you can fill that gap like a dentist does with a filling.

This step that is described in Andre’s lesson is the SAME ONE that I take people through in my Ten Commandments to Keyword Research.

Why?

Because how on earth can you literally lock and load and focus in on the right keywords that people may purchase your product or service through without knowing what’s between their noodle?

You can’t!

It’s impossible and no keyword tool can ever read the mind of your audience.

Plain and simple.

So if you haven’t started creating your avatar (profiling your person), then you need to start by checking out the Rand Fishkin video in the lesson that Andre sent you.

Watch it and watch it over again — until you get the gist of it.

If you’re not used to profiling people and understanding basic psychology, then this is going to take practice.

And as you know, practice makes perfect!

See you on Day 9!

Jim

ARM 2.0 – Day 7 – Review

Okay, so now you’ve got the major components down with the ARM system and how they work.

There really is no MasterMind insight because Andre just review the entire system — and the components are broken down here:

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DAY 1: THE BATTLE FOR YOUR INBOX ATTENTION

ARM 2.0 – Day 6 – Open Loops

Have you ever had someone start something in the conversation that gets your interest and then they never finish it until you ask them on another day and in a totally separate conversation?

Well, that’s what an Open and Nested Loop is.

Andre gives us the example through a bunch of different TV shows that get you hooked, start a plot and never finish it until the next episode.

Of course, the TV shows constantly keep new stories surfacing to keep you watching the next episode and, also, to keep you watching through the commercials.  Remember, that’s how the shows on TV generate revenues, by you watching those silly commercials and so they use open and nested loops to keep you engaged until the commercials are over and don’t miss anything.

Have you ever noticed that tension created when your favorite TV show gets you to the edge of your seat and then cuts off right before the commercial?  I mean, you literally have NO choice but to huddle close to the TV and fear walking away lest you miss what’s going to be revealed in the juicy plot.

That’s the same kind of tension you want to create with open and nested loops.

This is somewhat similar to what I was saying about continuing the story in your email blasts, just the way I do it.

Rather than sending some isolated email, I like to create a little tension or mystery in the first email, and maybe create an entire series of emails building up to a promotion so that I have people following along.

The messages have value built into them and reveal something important, but leave something out that I reveal the next day, and the day after, and so on.

You literally want to program a new way of thinking when you setup your autoresponder sequences (SOS) and any promotions or product launch sequences that you create (PLS).

It’s the STORY that is the hook and not completing the story causes that tension that needs to be fulfilled in the prescription that you serve up the next day or the day after the next day.

You don’t want to take TOO long to deliver on the story or your prospect or subscriber will forget with all the email that we all receive on a daily basis.

Alright, well that’s my MasterMind Insight for Day 6.

Did you see the tension how Andre left out a bulleted list for the 3 key points to exploit this technique?  Yeah, he left out number 3, but it was intentional and there was NO point number 3.  The example given was a perfect point of how this works and a great example to use in the future.

Until tomorrow, when we continue onward.

Jim

ARM 2.0 Day 5 – Creating the Hook

Now we start getting into the strategic part that will separate you from the herd of marketers, otherwise known as Schmuck Marketers, like Andre says. 

I really think Andre hammered the point home in this lesson, where you find either a weakness or strength in your product to really make you stand out.

Look, let’s be real honest here.  One product or service can’t usually cover everyone’s need in a specific topic or area of interest.  So there’s usually something missing from a product (a weakness).

The weakness of a product is usually pretty easy to find when you’re evaluating how to promote it.

This is really a mental exercise where you’ve got to ask yourself a few questions while sitting there pondering this product.

If you can’t find a weakness, then you probably haven’t reviewed the product fully or put enough time investment into it.

I know, I know.

It takes hours to do this stuff, but the more you put into something, the higher the dividends are.  Plus, you’ll be so much more intimate with the product or service you’re going to promote.   You may even garner some real fondness from the actual product owner that could translate into them one day promoting a product you develop.

That’s the way you’ve got to look at it.

And sometimes, the weak point may not be so evident, at which time you’ve gotta pull out and focus on a strength that really stands out.

Building a bonus around something also takes time, but it’s well worth it because you’ll have that bonus for life.

Think about this bonus I prepared for you — with the MasterMind Insights for ARM 2.0.  Well, next time Andre promotes ARM 3.0, I can easily go and adapt these insights into a new set of insights that can be used for that promotion and so on.

Once you create your own work product, you’ll literally have all this extra material and experience of creating — and that’s the most important thing here once you find the hook.

The ability to find your hook is really something that others have missed or overlooked about the product or service you’re going to promote, or it’s something others are not paying attention to.

If you can’t find the hook in your product, the best thing to do is go back and review the product again with the pre-disposed question in your mind that says, “What is it that is missing here and how can I drastically improve the experience for the person I want to promote this to?”

Before you know it, as you’re re-reviewing the product, it’ll pop right into your head.

On that note, let’s reconvene tomorrow for Day 6.

All the best,

Jim

ARM 2.0 – Day 4 – Components (Part 2)

Alright, so we’re really moving along in this program and starting to see how everything fits together.

Yesterday, or in Day 3, Andrew covered the SOS or the Soap Opera Sequence which is the MAIN part, or the hub, of the ARM 2.0 system.

The SOS creates that bonding, enriching, enduring relationship well into the future with your crowd.

Now today, in Day 4, Component Part 2 is the Product Launch Sequence or PLS.

Like Andre said, this is NOT a product launch formula where you create videos and case studies and stuff like that.

This is an email sequence that is centered around an existing product that is out there, but you build some tension with your sequence (kinda like your continuing story with the SOS), but slightly different.

I usually do these with actual product launches in my email marketing, but I have NOT actually plugged these in and that’s where I am LEAVING a lot of extra money on the table.  Silly me!

I can tell you that I’ll be planning these PLS’s in the background not only for my email marketing list in keyword research, but also with my other niches in fitness, travel and other major niche markets.

A PLS can be triggered halfway into your SOS and can be worth a little bit of extra money when you do these right.

I think the important part here with these PLS’s are finding well established products that have been a big hit in the marketplace you are in and promoting.  Once you find these well converting programs (notice the word converting), you can then dig deep into the product to find out what exactly makes the product so hot and you’ll be easily able to communicate that to your audience.

That is when it’s time to find your to Leverage Point which is covered tomorrow and you find the hook in your email for these PLS’s.

Did you make sure once again to look at the ARM 2.0 diagram that Andre sent you?  If not, you should keep looking at it each time that he mentions it and not gloss it over.

Remember, you are literally trying to program your brain to operate and think about this as if it’s PART of your methodology.

So tune in tomorrow for your PLS email on how to find the LP or Leverage Point in your PLS sequence that then becomes your hook.

Until then, I remain

Jim

ARM 2.0 – Day 3 – Components Part 1

Wow — you’ve made it to Day 3 of ARM — I’m proud of you.

Today we’ll be reviewing the first part of the component of ARM and how truly powerful it is.

You should have been reviewing Day 3 while also having the PDF attachment available in another view.

Making certain to look at the architecture of how ARM 2.0 works and is laid out the way Andre presents it will get you more and more used to it — meaning that it’ll sink in and become a familiar picture in your mind.

Remember that a muscle only gets more powerful the more you work it just as a vision of how something works in a blueprint becomes a familiar picture in your mind the more you look at it.

Great, now let’s get to the powerful nature of Component Part 1.

You already are familiar with and understand that ARM is going to heavily rely on an autoresponder sequence that you write out — completely pre-planned over the course of a couple of months to three months – no more – remember?

Okay — now the glue that holds the autoresponder sequence all together and that makes it work so well with how Andre is doing it is to make sure that each message is not an island by itself — in isolation.

Each message should either build onto another message that is coming down the pike.  Equally, the following message should pick up where the last message left off.

It should be like a string of Christmas lights chained together in a continuous strand, even though there are breaks in between each strand.

Hope that makes sense as I’m trying to give you a visual.

Incredibly, I’ve been doing this, and have continuously tried to do this in my methodology with my list.  I admit I’ve fallen down in not creating a Soap Opera automated sequence, but I constantly have my subscriber look forward to the next message and what it may contain (much like a TV show) and then bring up what was discussed in the email prior.  This allows me to capture folks that may have missed the message before to ask “Hey, can I get that message that you sent before because I seemed to have missed it. 

What’s also really cool about this is that you continue the conversation with the person as IF you really truly are having a conversation — and it’s incredible hypnotic and powerful.

Do you know what an important part of life Soap Operas play to the stay at home mother or house wife?

It’s incredible and that’s why shows like General Hospital and All My Children will never stop.

It’s a never ending story and that’s how I want you to think of the relationship between you and your subscriber.  A never ending story.

Stories are gripping and we have learned to accept them in our childhood as part of our culture — and I’m speaking about most EVERY culture now.

And because stories are so acceptable as part of our culture, when you tell a story, people are more queued in to listen and follow along rather than some boring marketing schmuck email.

I don’t want you to be a schmuck or schmuckette.  It’s not cool because you’ll blend in with the rest of the marketers out there and you truly want to be different.

Your story and the way YOU tell it (no one else) is what makes you unique and will get your personality across to your subscriber.

Some will like you, some won’t — you can’t please everyone as I’ve learned over time.

Those who DO stick with you will stick with you FOR LIFE!

That much I can promise you.

Talk to you tomorrow for Part 2 of the Components to ARM.

Can’t wait,
Jim