ARM Day 8 – Understanding Your Audience and Profiling Them

Wow — if you read this lesson through and through and you did your implementation task, you are literally 80% to the finish line.

This is one of those preliminary steps that gets you miles ahead of everyone else that is lazy, unwilling and doesn’t really care about the big paycheck.

Understanding your audience and profiling them is like doing work that will pay off for years.

Because as Andre says, you want to dig into ONE niche, not a thousand.

So if you’re going to embed yourself and create a lasting source of income, then this step will probably (no, it will) uncover the gold for you.

Look, everything you do and say to your prospect is based on psychology.

The words you choose, the approach you choose and the power it comes across with is based on how well you understand them (your audience).

If you lack understanding on or the inside of your prospect’s state of mind, it’s just like lacking the understanding of how to find a good mate for yourself — you just won’t ever find one fitting unless you know what you’re dealing with.

Let’s think about it this way.

If you’re looking for an awesome mate and you haven’t had much of the luck, you start looking for dating advice and you read books or videos on how to find the right mate and seduce them.

Right?

Well, this is exactly what prospects in the market you want to get involved with are doing.

But they have issues!

Seriously.

There’s something lacking in their life and they are having a conversation in their mind about that issue.

There’s a gap.

A gap in their knowledge.

A gap in their understanding of how to get the result.

They also have fears and limitations that they believe are holding them back — and you are there to bridge the gap in those limitations and understandings.

By empathizing and knowing what that conversation is inside your prospect’s mind, you literally — and I’m serious about this — instantly gain the trust of your audience.

You understand their pain — you feel their pain.

This creates a bond with your audience.

Once you understand what conversation they are having in their brain about that gap, you can fill that gap like a dentist does with a filling.

This step that is described in Andre’s lesson is the SAME ONE that I take people through in my Ten Commandments to Keyword Research.

Why?

Because how on earth can you literally lock and load and focus in on the right keywords that people may purchase your product or service through without knowing what’s between their noodle?

You can’t!

It’s impossible and no keyword tool can ever read the mind of your audience.

Plain and simple.

So if you haven’t started creating your avatar (profiling your person), then you need to start by checking out the Rand Fishkin video in the lesson that Andre sent you.

Watch it and watch it over again — until you get the gist of it.

If you’re not used to profiling people and understanding basic psychology, then this is going to take practice.

And as you know, practice makes perfect!

See you on Day 9!

Jim