ARM 2.0 Day 5 – Creating the Hook

Now we start getting into the strategic part that will separate you from the herd of marketers, otherwise known as Schmuck Marketers, like Andre says. 

I really think Andre hammered the point home in this lesson, where you find either a weakness or strength in your product to really make you stand out.

Look, let’s be real honest here.  One product or service can’t usually cover everyone’s need in a specific topic or area of interest.  So there’s usually something missing from a product (a weakness).

The weakness of a product is usually pretty easy to find when you’re evaluating how to promote it.

This is really a mental exercise where you’ve got to ask yourself a few questions while sitting there pondering this product.

If you can’t find a weakness, then you probably haven’t reviewed the product fully or put enough time investment into it.

I know, I know.

It takes hours to do this stuff, but the more you put into something, the higher the dividends are.  Plus, you’ll be so much more intimate with the product or service you’re going to promote.   You may even garner some real fondness from the actual product owner that could translate into them one day promoting a product you develop.

That’s the way you’ve got to look at it.

And sometimes, the weak point may not be so evident, at which time you’ve gotta pull out and focus on a strength that really stands out.

Building a bonus around something also takes time, but it’s well worth it because you’ll have that bonus for life.

Think about this bonus I prepared for you — with the MasterMind Insights for ARM 2.0.  Well, next time Andre promotes ARM 3.0, I can easily go and adapt these insights into a new set of insights that can be used for that promotion and so on.

Once you create your own work product, you’ll literally have all this extra material and experience of creating — and that’s the most important thing here once you find the hook.

The ability to find your hook is really something that others have missed or overlooked about the product or service you’re going to promote, or it’s something others are not paying attention to.

If you can’t find the hook in your product, the best thing to do is go back and review the product again with the pre-disposed question in your mind that says, “What is it that is missing here and how can I drastically improve the experience for the person I want to promote this to?”

Before you know it, as you’re re-reviewing the product, it’ll pop right into your head.

On that note, let’s reconvene tomorrow for Day 6.

All the best,

Jim