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ARM 2.0 – Day 4 – Components (Part 2)

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Alright, so we’re really moving along in this program and starting to see how everything fits together.

Yesterday, or in Day 3, Andrew covered the SOS or the Soap Opera Sequence which is the MAIN part, or the hub, of the ARM 2.0 system.

The SOS creates that bonding, enriching, enduring relationship well into the future with your crowd.

Now today, in Day 4, Component Part 2 is the Product Launch Sequence or PLS.

Like Andre said, this is NOT a product launch formula where you create videos and case studies and stuff like that.

This is an email sequence that is centered around an existing product that is out there, but you build some tension with your sequence (kinda like your continuing story with the SOS), but slightly different.

I usually do these with actual product launches in my email marketing, but I have NOT actually plugged these in and that’s where I am LEAVING a lot of extra money on the table.  Silly me!

I can tell you that I’ll be planning these PLS’s in the background not only for my email marketing list in keyword research, but also with my other niches in fitness, travel and other major niche markets.

A PLS can be triggered halfway into your SOS and can be worth a little bit of extra money when you do these right.

I think the important part here with these PLS’s are finding well established products that have been a big hit in the marketplace you are in and promoting.  Once you find these well converting programs (notice the word converting), you can then dig deep into the product to find out what exactly makes the product so hot and you’ll be easily able to communicate that to your audience.

That is when it’s time to find your to Leverage Point which is covered tomorrow and you find the hook in your email for these PLS’s.

Did you make sure once again to look at the ARM 2.0 diagram that Andre sent you?  If not, you should keep looking at it each time that he mentions it and not gloss it over.

Remember, you are literally trying to program your brain to operate and think about this as if it’s PART of your methodology.

So tune in tomorrow for your PLS email on how to find the LP or Leverage Point in your PLS sequence that then becomes your hook.

Until then, I remain

Jim

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About Jim Morris
Jim Morris is the President/CEO of FTEI, a California Corporation with headquarters in Los Angeles, California. He is a Keyword Research Expert and bootstrap entrepreneur that turned a simple $75 script into multiple millions in revenues. Jim is also an accomplished software developer and the founder of the well known keyword research tool NicheBOT X. He teaches his entrepreneurial bootstrapping techniques inside his Private MasterMind Site known as NicheRockets.com. He also co-host of the Search Engine Seduction Show and the Let's Talk Profits Internet Marketing Show. He is extremely passionate about educating others about Mobile Marketing through webinars and speeding up the success for entrepreneurs by arming them with the same Web Design Strategies at Digital Wet Paint that he uses for himself. When Jim is not busy running his global team and web of sites, he likes to snowboard, tennis, hike, skate with his Heelys, do P90X workouts and take cruises around the world. You can find out more by visiting Jim's Google Profile.

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